One of the best enhancements we can make to a business website is an active blog. A separate and distinct “sub site” that allows you and your team to rapidly publish your expertise to the web. We have found the best results separating the blog from the main website, which contains more static content. Of course the two sites are linked together, so as your blog content drives traffic, your main website (and your conversion rate) benefits. The more active and dynamic nature of the blog will encourage user interaction, sharing and return visits. The fact that you can have it separate (but connected) from your “static” website means you can rapidly deploy a blog, without having to completely overhaul your current website.
So why blog?? Content! Establishing your expertise will drive more traffic and business to your website. Content is the fuel for your online marketing efforts, both with your potential customers and the search engines like Google, Bing and Yahoo. It just happens that the same thing which elevates your ranking with human website visitors, also elevates your search rankings. If you don’t need to market your business and reach out to your customers, you can stop reading here. Read more…
If you’re new to blogging and WordPress, you might be struggling to customize your blog or find more ways for your sparks of genius (aka blog posts) to be found. Below is a short list of must-have plugins we use on self-hosted WordPress installations.
One of the most frequent challenges we face with clients is what I’ll refer to as “furniture moving”. All the cosmetic little tweaks that are important, but also take time and resources from SEO and visitor conversion work. The logo the needs to be 4% bigger, the new photo of the company president that looks almost exactly like the current photo but MUST be replaced before moving forward, or the website design they sweated over 3 years ago and are reluctant to change, even though it’s not ranked well with search engines and doesn’t convert the few visitors that find the site by mistake.




