One of the most frequent challenges we face with clients is what I’ll refer to as “furniture moving”. All the cosmetic little tweaks that are important, but also take time and resources from SEO and visitor conversion work. The logo the needs to be 4% bigger, the new photo of the company president that looks almost exactly like the current photo but MUST be replaced before moving forward, or the website design they sweated over 3 years ago and are reluctant to change, even though it’s not ranked well with search engines and doesn’t convert the few visitors that find the site by mistake.
The best looking website in the world won’t achieve your business objectives if it can’t be found and doesn’t effectively “funnel” visitors into taking action with a purchase, a phone call, form submission, or even a Twitter follow. If the website doesn’t help you move the ball forward, all you’ve done is build a static piece of corporate vanity to place up on a shelf and be admired. Like the emperor’s new cloths, everyone you ask will tell you how fantastic your new piece of art looks… Except for paying customers. Read more…
Almost any website can be built to look “just right” initially, but as time marches on, your site visitors will desire new material. If you truly want to make your site a “resource” website for your visitors, you need engaging content. Not just now, but tomorrow, next week, next month, next year…
