Off-Page SEO
Posted Thursday, January 29, 2009 By ERIK KULLENBERG
Search Engine Optimization has become the new buzz term amongst Internet marketing types. Most people with a website have learned what “SEO” means. However, most don’t know there are different flavors of SEO.
On-Page SEO involves keywords and key-phrases, plus page/title/heading formatting on your website pages. After you’re finished making the logo look just right, you hopefully create content that would motivate someone to visit your website more than once. Once you’ve mastered the On-Page SEO battle, it’s very possible that you still won’t be noticed by the search engines. Read more…
Tags: directories, dynamic content, forum, Google, key phrases, keywords, links, Off-Page, On-Page, ranking algorithms, relevant content, search engines, SEO, tags
Random SEO
Posted Friday, January 9, 2009 By ERIK KULLENBERG
In the old days, search engine optimization included submitting your website to dozens of search engines and stuffing keywords into “meta” tags in your web page headers. Users typically cannot see the text in the html page header, but search “spiders” could.
Using website submission and meta tags as the foundation of search engine rankings was flawed and vulnerable to abuse. It favored those who knew the best “tricks” to stuffing their pages with keywords. It didn’t account for those websites who actually had better content and “relevance” in their field. Under this system, Lenny’s Law School could conceivably get a higher ranking than Harvard Law School. Read more…
Tags: algorithms, Google, keyword stuffing, meta, meta tags, ranking, relevance
