One of the best enhancements we can make to a business website is an active blog. A separate and distinct “sub site” that allows you and your team to rapidly publish your expertise to the web. We have found the best results separating the blog from the main website, which contains more static content. Of course the two sites are linked together, so as your blog content drives traffic, your main website (and your conversion rate) benefits. The more active and dynamic nature of the blog will encourage user interaction, sharing and return visits. The fact that you can have it separate (but connected) from your “static” website means you can rapidly deploy a blog, without having to completely overhaul your current website.
So why blog?? Content! Establishing your expertise will drive more traffic and business to your website. Content is the fuel for your online marketing efforts, both with your potential customers and the search engines like Google, Bing and Yahoo. It just happens that the same thing which elevates your ranking with human website visitors, also elevates your search rankings. If you don’t need to market your business and reach out to your customers, you can stop reading here. Read more…
