CAKE Web Services Blog

One of the most frequent challenges we face with clients is what I’ll refer to as “furniture moving”.  All the cosmetic little tweaks that are important, but also take time and resources from SEO and visitor conversion work.  The logo the needs to be 4% bigger, the new photo of the company president that looks almost exactly like the current photo but MUST be replaced before moving forward, or the website design they sweated over 3 years ago and are reluctant to change, even though it’s not ranked well with search engines and doesn’t convert the few visitors that find the site by mistake.

The best looking website in the world won’t achieve your business objectives if it can’t be found and doesn’t effectively “funnel” visitors into taking action with a purchase, a phone call, form submission, or even a Twitter follow.  If the website doesn’t help you move the ball forward, all you’ve done is build a static piece of corporate vanity to place up on a shelf and be admired.  Like the emperor’s new cloths, everyone you ask will tell you how fantastic your new piece of art looks…  Except for paying customers. Read more…

Almost any website can be built to look “just right” initially, but as time marches on, your site visitors will  desire new material.  If you truly want to make your site a “resource” website for your visitors, you need engaging content.  Not just now, but tomorrow, next week, next month, next year…

That’s where most good websites go flat.  They don’t deliver in the long term.  This post will hopefully provide some insight, and also some solutions. Read more…

By Rob Bowen

(This excerpt was taken from an excellent article found at the Tutorial9 Website.  We’re normally all about the original content, but this article was so dead-on, we thought any attempt to write something similar would do this original article an injustice.  Enjoy…)

With the popularity of blogging showing little waning, I decided that I would offer a bit of a tutorial on how to blog. Effectively, that is. Anyone can sit down in front of a keyboard and punch out a post of little to no import or community relevence, but it takes a bit more than that to blog effectively. There are millions of people blogging all across the vast sea of cyberspace, and many of them are doing it the right way to maintain their visibility among the masses…

Click here to read the rest of this great article at the Tutorial9.net website!

Who cares!  Your customers don’t.  They assign a higher credibility to those they find on Page 1, not who has a higher PageRank.

PageRank may have had it’s place and still might be effective for site popularity, but we focus on the keyphrases (not just keywords) our clients want to target, then we make the On-Page adjustments and Off-Page anchors that will boost the actual search results.

I (like many) used to obsess about PageRank.  The only time PageRank seemed to be accurate was with very well established websites.  When my clients need to be found quickly, I stay focused on user-pleasing content, On-Page SEO and Off-Page SEO (in that order), not PageRank.

It may seem harsh, but I don’t need an slow and complicated page ranking algorithm to tell me whether I’m on Page 1 or Page 8 of a Google search, so PageRank is a very small part of our Organic SEO plan.  A lower “pageranked” site can easily leap-frog in front of a higher “ranked” site.  The real trick to it all is CONTENT.