In the old days, search engine optimization included submitting your website to dozens of search engines and stuffing keywords into “meta” tags in your web page headers. Users typically cannot see the text in the html page header, but search “spiders” could.
Using website submission and meta tags as the foundation of search engine rankings was flawed and vulnerable to abuse. It favored those who knew the best “tricks” to stuffing their pages with keywords. It didn’t account for those websites who actually had better content and “relevance” in their field. Under this system, Lenny’s Law School could conceivably get a higher ranking than Harvard Law School. Read more…
