Who cares! Your customers don’t. They assign a higher credibility to those they find on Page 1, not who has a higher PageRank.
PageRank may have had it’s place and still might be effective for site popularity, but we focus on the keyphrases (not just keywords) our clients want to target, then we make the On-Page adjustments and Off-Page anchors that will boost the actual search results.
I (like many) used to obsess about PageRank. The only time PageRank seemed to be accurate was with very well established websites. When my clients need to be found quickly, I stay focused on user-pleasing content, On-Page SEO and Off-Page SEO (in that order), not PageRank.
It may seem harsh, but I don’t need an slow and complicated page ranking algorithm to tell me whether I’m on Page 1 or Page 8 of a Google search, so PageRank is a very small part of our Organic SEO plan. A lower “pageranked” site can easily leap-frog in front of a higher “ranked” site. The real trick to it all is CONTENT.
